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Testimonials

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Women can wear your vintage Hawaiian shirts too !!
Anonymous (Over The Rainbow)

Why join the Tribe?

ALOHA FRIDAY !!

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In 1962, a professional manufacturing association known as the Hawaiian Fashion Guild began to promote aloha shirts and clothing for use in the workplace, particularly as business attire. In a campaign called "Operation Liberation", the Guild distributed two aloha shirts to every member of the Hawaii House of Representatives and the Hawaii Senate. Subsequently, a resolution passed in the Senate recommending aloha attire be worn throughout the summer, beginning on Lei Day. The wording of the resolution spoke of letting "...the male populace return to 'aloha attire' during the summer months for the sake of comfort and in support of the 50th state's garment industry."

In 1965, Bill Foster, Sr., president of the Hawaii Fashion Guild, led the organization in a campaign lobbying for "Aloha Friday", a day employers would allow men to wear aloha shirts on the last business day of the week a few months out of the year. Aloha Friday officially began in 1966, and young adults of the 1960s embraced the style, replacing the formal business wear favored by previous generations.

By 1970, aloha wear had gained acceptance in Hawaii as business attire for any day of the week. Hawaii's custom of Aloha Friday slowly spread east to California, continuing around the globe until the 1990s, when it became known as Casual Friday. Today in Hawaii, alohawear is worn as business attire for any day of the week, and "Aloha Friday" is generally used to refer to the last day of the work week. Now considered Hawaii's term for TGIF, the phrase has become immortalized by Kimo Kahoano and Paul Natto in their 1982 song, "It's Aloha Friday, No Work 'til Monday", heard every Friday on Hawaii radio stations across the state.


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